It's Gonna Take Time
energy conservation takes will power and it's also not fun. saving energy is like cleaning your room. remember how eager you were to tackle that project? unless you drive a prius, there's really no direct, selfish benefit to conserving. even if you get a warm fuzzy because you drive a prius, i've been reading some stuff recently that indicates a backlash against prius drivers. at any rate, the initial hybrid buzz appears to be waning ... anyway, saving and conserving generally costs more of your time, your energy and your freedom.
and by freedom, i mean the type of freedom that allows you to go where you want, when you want. not the freedom protected in the constitution.
i've been driving 60 mph on the highway for the past month because i know that improves my gas mileage, which means i squeeze more out of every gallon i pump into the car. in this way, i can justify spending $3.09 per gallon. this is smart and it is the type of behavior the economists refer to when they talk about reduced demand caused by high price. true in my case.
but you know what? it's pretty boring to drive 60 and get passed by every car on the road. in some ways, it may not even be safe to drive 60 as a rule. i've had more than a few weird close calls on the road recently ... likely due to my lower speed, which is unexpected by other drivers who are making millions of calculations and estimates in their brains as they navigate the roadway.
driving slower is actually like work. i find it takes quite a lot of concentration to keep my speed pegged at 60 on roads i am conditioned to drive 70 or higher. i'm glad i have cruise control.
bottom line: driving slower is a good example of why conservation frowned upon by americans. it just doesn't feel right. it feels downright unnatural.
this movement is gonna take a lot of time. i'm trying to think of ways to make conservation fun this week.